SEO Thinking Outside the Rank Better Box: How to Leverage YouTube

When most people think of SEO, and the money that a highly ranked page will bring to them, they only ever think of pleasing the almighty Google machine.

The problem is that this narrow minded approach closes people off from exploring other avenues that just may really strike a chord with their audience.

To cut right to it, I’m suggesting that you stop focusing on Google and instead focus on the second largest search engine.

What is the second largest search engine? Yahoo? Bing? Wrong, wrong and WRONG.

The world’s second largest search engine is YouTube. Yes, the video sharing service is a search engine itself, a search engine for videos.


How can YouTube help me improve my SEO?

This, again, is a situation where you have to think beyond just making Google happy with your inbound links, anchor text, site ranking and all that other nonsense they’ve created which keeps SEO people like us up late at night.

What I’m proposing is using YouTube as an area of the web where increasing your presence in turn increases your chances of being found by people who want to find you – just the same way as a higher ranking in Google will.

The thinking behind this is that instead of spending hours finding one new link to connect with your blog, you can take 10-15 minutes to fire off a quick YouTube video that could attract hundreds, or even thousands, of viewers.

What’s more is that those interested in your content may not even be looking for your information in text – they may want a video!

You’ll have to take a look at the investment of time versus your return on that time investment.

The key is to get out of the thinking that you can only ever work towards increasing your page ranking to increase your SEO.



How do I make all new youTube content too? I’m busy enough!

That’s the beauty of this plan. Remember above when I said ‘10-15 minutes to fire off a quick YouTube’ video?

I’m sure you thought, ‘slow your roll, it’s going to take me longer than that to come up with an idea, write the script, shoot and edit the video and then post it.’

But you’ve got it all wrong.

You have ALREADY WRITTEN the script and have your idea – take your latest blog post, talk about, hype it up, and ask people to click on a link to read the rest.

Be sure that you’re giving people valuable information within the video, the information you have already written in your latest blog post, so that they’re interested in your video and want to learn more by clicking over to your blog.


Optimize your YouTube videos to reach the widest audience

Ok, we all know that we have to optimize all of our content on-page to get the best possible results.

YouTube is no different, their on-page optimization is in the form information that is similar to your blog or website.

Here are the places that need to be looked at, check out this article written by YouTube for further clarification:

  • Title – this is the title that will come up when people are looking at their search results. You want a short and snappy one which will immediately tell people what your video is about.
  • Descriptions – you will use this space to elaborate on what was written in the title. Give people more information, don’t just use the same words from the title all over again.
  • Tags – this is where you will put some of your keywords related to this specific video. Do not try and pack it full of all the words and phrases that matter to your overall channel, only use the ones that apply to this specific video.
  • Image thumbnail – every video will have a still image that displays when search results are returned. Have a great image from your video ready to use as this, plan for it when you shoot it. It doesn’t have to be anything outrageous, a close up of your smiling face could be enough.
  • Annotations – this is a bonus feature for those who want to go a bit further. An annotation is a text link that appears during the video for people to click on. Putting one of these up and saying a simple ‘click the link to learn more’ call to action in your video can dramatically increase your viewer engagement. 

There is also YouTube Channel optimization, but I’m focusing on the videos themselves. If you follow these few optimization tips, link smartly back to your blog and do it constantly you will soon be able to make even more money with your blog as not only will you get more traffic, but a great YouTube channel itself can make money too!


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