The Importance of Online Reviews

Online reviews are an important aspect of marketing your business. It is the first line of defense and brand reliability. Positive reviews for your business with satisfied customers can help you create recurring customers and attract new ones, too. And even the occasional bad review has the opportunity to boost your business if properly handled.

But how do you get them? Here are some ways you can engage your customers and build your business’s online presence.



This is the easiest way to prompt reviews from your customers. Some businesses may not have a lot of face to face interaction with their clients, and thus email may be their only option. However, if you’re going to ask for reviews via email, you should always pre-screen your customers via internal survey. However, upset customers may be irritated by more correspondence from your business, which may trigger a less than positive review.

Personalize these interactions by having the email come as a personal request from someone who has interacted or serviced that customer, using plain-text emails, and use a clear call-to-action. You don’t want these emails to come off as spam, so the more personal they are, the better they will be received. While email will not perform as well asking in person, it can still be quite well.



There are many apps on the market available to make this service as easy as possible for you. The benefit of using a professionally designed turn-key application is both ease of use and professional aesthetic.

Properly timing your prompts is also important. Most applications will give you the option of deciding when to prompt your customers after using your services. This can vary from a few hours to the next business day. Whatever you decide, it’s best to give your customer enough time to process their time with your company before prompting them for review.

This also will not work as well as asking your customers in person, but younger clients are more and more inclined to use digital devices when interacting with businesses at large. Thus, it is a sound business practice to utilize them with proper testing.



A simpler yet tried and true method of asking for reviews for your business are signs. Professionally designed and visually appealing signage will catch the eye of your customers and remind them to leave a review if they are pleased with your services.

However, cheaply or poorly constructed signs taped to walls or doors can detract from your intended purpose. Strategically placing these signs in well trafficked areas of your business have the potential to passively remind your customers that they can positively review your business if they enjoyed their experience with you.

You can also incentivize positive reviews in this manner by offering percentages off future services, though you should ensure that this does not go against the policies of your various online review platforms first.


Asking in Person

While you have a customer in person, remind them of your review sites. Ask them how their experience was and if there was anything that you can improve on to make their experience that much better. Asking your customers directly has the potential to address immediate and sometimes unvoiced concerns, changing a previously dissatisfied customer into a happy one because you took the time to make something right.

This shows the customer that you care and passively incentivizes them to not only return, but to potentially leave a positive review. Handling criticism gracefully is important to your business’s bottom line, so don’t miss out on an opportunity to show your flexibility and dedication.


Don’t be afraid to ask for online reviews. Getting involved with your customers and shaping their experience with you takes time and effort, but it will ultimately benefit your business in the long run. Happy customers are happy to leave positive reviews to boost your business, so don’t miss the opportunity to connect with them!